Here’s what other people had to say after working with me.

Insightful copywriting.

There’s an elusive spot
somewhere in the overlapping areas of knowing yourself
and knowing your target audience,
of knowing how you talk,
and knowing how they listen.
That sweet spot? That borderline mythical place?

I know how to find it.

When I was a kid, I wanted to be a writer…

When I was a kid, I wanted to be a writer. I decided to be a teacher instead, so I could have all the gold star stickers my heart desired.

When I was a teenager, I wanted to be a writer. Seeing Peggy in Mad Men lit all my fires.

I went to uni and studied psychology instead because I was afraid inspiration wouldn’t strike when I needed it to.

What I learned was that good writing doesn’t rely on lightning-strike inspiration. It’s a process that you can nurture and refine.

As an adult, I am a writer. And every day, I wake up still wanting to be one.


That’s not what I want, and it’s not what I provide.
That’s not to say I don’t work fast but I believe that solutions come from treating the cause, not the symptom. I believe in doing things well.
I believe in creating something that lasts, that can be built on.
I believe in loving every step of the process and every detail of my craft.

Maybe, I’m a little bit of a perfectionist.
But you know what?
I believe you’re worth it.