This blog came to me in a dream.

Well, sort-of a dream.

There I was, curled up on the couch in my airy co-working space in Surry Hills. The timer for my power nap was on, and I was desperately trying to calm down and relax so I could get back into things full force.

The problem was – I couldn’t. When you’re a small business, you never just get to do the thing you do. You become a designer, developer, writer, craftsperson, cleaner, advisor, the whole marketing department, accounts manager, customer support…the list goes on.

It’s all you.

As I contemplated the list of things I had to do, I realised that the reason it seemed so daunting was because many of the tasks were accompanied by a silent ‘figure out how to do that’.

It wasn’t just

automate some emails.

It was

Research email sequences

Draft and edit x number of emails

Create template in mailchimp

Create all the emails in mailchimp

Work out how the heck to automate and segment and who knows what else I don’t even know yet.

Luckily creating this nifty pie chart in Canva wasn’t particularly daunting.

There are so many things required daily that we either don’t know how to do, or don’t WANT to do. There are people out there who specialise in doing those things we don’t like to do!

It’s literally their whole job!

Literally. Their whole job.

I think that’s something that’s fantastic about the service industry. You can streamline your work load. De-clutter. Get KonMari on your business and only keep the tasks that spark you joy.

Thus, with the image of a petite, perpetually smiling Japanese woman in my head thanking my dreaded tasks and drop-kicking them out of my life, I sat up.

Refreshed.

Ready to outsource.

Ready to devote my time and energy to doing the work I love, to crafting and polishing killer copy for my clients.

But first, a coffee.

Putting words together sparks me a whole lotta joy. If it doesn’t do the same for you – let’s chat.